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	<description>Notas sobre design por Leonardo Castillo</description>
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		<title>Nova embalagem sustentável da puma</title>
		<link>http://prismatica.wordpress.com/2010/05/12/nova-embalagem-sustentavel-da-puma/</link>
		<comments>http://prismatica.wordpress.com/2010/05/12/nova-embalagem-sustentavel-da-puma/#comments</comments>
		<pubDate>Thu, 13 May 2010 00:34:42 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design sustentavel]]></category>
		<category><![CDATA[Ideias Brilhantes]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=221</guid>
		<description><![CDATA[Seguindo a onda verde das fabricantes de sapatos deportivos, a Puma acaba de apresentar uma nova proposta de embalagem inteligente: a Clever Little Bag. Trata-se de um sistema composto por um cartão dobrável e um saquinho plástico que estará nas prateleiras a partir de 2011. A ideia básica é substituir as caixas de papelão tradicionais [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=221&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>Seguindo a <a href="http://prismatica.wordpress.com/2008/03/25/tenis-fabricado-com-materiais-reciclados/">onda verde</a> das fabricantes de sapatos deportivos, a Puma acaba de apresentar uma nova proposta de embalagem inteligente: a <a href="http://vision.puma.com/us/en/tag/puma-sustainable-packaging/">Clever Little Bag</a>. Trata-se de um sistema composto por um cartão dobrável e um saquinho plástico que estará nas prateleiras a partir de 2011.</div>
<div><a href="http://prismatica.files.wordpress.com/2010/05/embalagem-puma.jpg"><img class="aligncenter size-full wp-image-222" title="embalagem sustentavel da PUMA" src="http://prismatica.files.wordpress.com/2010/05/embalagem-puma.jpg?w=320&#038;h=320" alt="clever little bag" width="320" height="320" /></a></div>
<div>A ideia básica é substituir as caixas de papelão tradicionais que, junto com as sacolas  que o cliente leva para casa, geram uma grande quantidade de resíduos que normalmente vão direito para o lixo.</div>
<div>Com a nova proposta, a empresa propõe reverter esse quadro, gerando uma redução no consumo das matérias primas que normalmente são  utilizadas na fabricação da embalagem de sapatos tradicional.</div>
<div></div>
<div><a href="http://prismatica.files.wordpress.com/2010/05/embalagem-puma-3.jpg"><img class="aligncenter size-full wp-image-226" title="embalagem sustentável da PUMA" src="http://prismatica.files.wordpress.com/2010/05/embalagem-puma-3.jpg?w=450&#038;h=361" alt="Clever Little Bag" width="450" height="361" /></a></div>
<div>Sem dúvidas é um design inteligente. Mas, porque algo tão obvio <a href="http://vision.puma.com/us/en/tag/puma-sustainable-packaging/">levou mais de 10 anos</a> para ser considerado uma prioridade para os padrões socioambientais da Puma?</div>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">embalagem sustentavel da PUMA</media:title>
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			<media:title type="html">embalagem sustentável da PUMA</media:title>
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	</item>
		<item>
		<title>Pesquisa em Design: a onde publicar internacionalmente</title>
		<link>http://prismatica.wordpress.com/2010/04/13/pesquisa-em-design-a-onde-publicar-internacionalmente/</link>
		<comments>http://prismatica.wordpress.com/2010/04/13/pesquisa-em-design-a-onde-publicar-internacionalmente/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 22:13:58 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[541880]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=215</guid>
		<description><![CDATA[Artifact , Routeledge (Taylor &#38; Francis) &#8211; An international peer-reviewed academic journal dealing with design. The journal addresses topical themes and issues that are of relevance to design researchers, practising designers, and manufacturers CoDesign, Taylor &#38; Francis &#8211; International Journal of CoCreation in Design and the Arts Design Issues, MIT Press &#8211; The first American [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=215&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.informaworld.com/smpp/title~content=t725414070"><strong>Artifact </strong></a>, Routeledge (Taylor &amp; Francis) &#8211; An international<br />
peer-reviewed academic journal dealing with design. The journal<br />
addresses topical themes and issues that are of relevance to design<br />
researchers, practising designers, and manufacturers</p>
<p><a href="http://www.informaworld.com/smpp/title~content=t716100698~db=all">CoDesign</a>, Taylor &amp; Francis &#8211; International Journal of CoCreation in<br />
Design and the Arts</p>
<p><a href="http://www.mitpressjournals.org/loi/desi">Design Issues</a>, MIT Press &#8211; The first American academic journal to<br />
examine design history, theory, and criticism, Design Issues provokes<br />
inquiry into the cultural and intellectual issues surrounding design.</p>
<p><a href="http://www.bergpublishers.com/BergJournals/TheDesignJournal/tabid/3650/Default.aspx">The Design Journal</a>, Berg Publishers &#8211; The Design Journal is an<br />
international refereed journal covering all aspects of design. The<br />
journal welcomes articles on design in both cultural and commercial<br />
contexts.</p>
<p><a href="http://www.desphilosophy.com/dpp/dpp_index.html">Design Philosophy Papers</a>, online journal &#8211; Design Philosophy Papers<br />
comes with a passion to communicate, share and argue for a much<br />
greater recognition of importance of design as a force in the<br />
contemporary world. DPP aims to increase understanding of the<br />
significance of design by the wider intellectual community as well as<br />
by designers, and to raise the level of international debate about<br />
design.</p>
<p><a href="http://www.elsevier.com/wps/find/journaldescription.cws_home/30409/description#description">Design Studies,</a> Elsevier &#8211; The International Journal for Design<br />
Research in Engineering, Architecture, Products and Systems</p>
<p><a href="http://www.inderscience.com/browse/index.php?journalID=264&amp;year=2008&amp;vol=1&amp;issue=2">International Journal of Arts and Technology</a>, Inderscience &#8211; IJART is<br />
a top venue for high quality research and artworks that advance<br />
state-of- the-art contributions in the area of the arts and new<br />
technologies. The focus is on the multi-disciplinary emerging area of<br />
computational art.</p>
<p><a href="http://www.wiley.com/bw/journal.asp?ref=1476-8062">International Journal of Art &amp; Design Education</a>, Blackwell Publisher,<br />
Impact Factor: 0.185</p>
<p><a href="http://www.ijdesign.org/ojs/index.php/IJDesign/">International Journal of Design</a> Chinese Institute of Design (CID), The<br />
International Journal of Design is a peer-reviewed, open-access<br />
journal devoted to publishing research papers in all fields of design,<br />
including industrial design, visual communication design, interface<br />
design, animation and game design, architectural design, urban design,<br />
and other design related fields.</p>
<p>International Journal of Design Sciences &amp; Technology, europia &#8211; The<br />
International Journal of Design Sciences and Technology is a<br />
multidisciplinary forum dealing with all facets and fields of design.<br />
It endeavours to provide a framework with which to support debates on<br />
the different economical, historical, pedagogical, philosophical,<br />
scientific and technological issues surrounding design.</p>
<p><a href="http://jdh.oxfordjournals.org/">Journal of Design History</a>, Oxford University Press &#8211; The Journal of<br />
Design History plays an active role in the development of design<br />
history (including the history of the crafts and applied arts), as<br />
well as contributing to the broader field of studies of visual and<br />
material culture. The journal includes a regular book reviews section<br />
and lists books received, and from time to time publishes special<br />
issues.</p>
<p><a href="http://www.inderscience.com/browse/index.php?journalID=192">Journal of Design Research</a>, Inderscience &#8211; JDR is an interdisciplinary<br />
journal, emphasising human aspects as a central issue of design<br />
through integrative studies of social sciences and design disciplines.<br />
Originally published as an electronic journal publishing articles<br />
including multimedia applications and hence allowing visual knowledge<br />
transfer, it is now also available in print.</p>
<p><a href="http://www.tandf.co.uk/journals/CJEN">Journal of Engineering Design</a>, Taylor &amp; Francis &#8211; The Journal of<br />
Engineering Design provides an essential forum for dialogue between<br />
practitioners and academics in the field of engineering design. Impact<br />
Factor: 0.383</p>
<p><a href="http://www.leonardo.info/isast/pubs.html">Leonardo</a>, MIT Press &#8211; Leonardo is the leading journal for readers<br />
interested in the application of contemporary science and technology<br />
to the arts.</p>
<p><a href="http://www.springerlink.com/content/101080/">Scientometrics </a>- An International Journal for all Quantitative Aspects<br />
of the Science of Science, Communication in Science and Science Policy</p>
<p><a href="http://sss.sagepub.com/">Social Studies of Science</a>, Sage &#8211; An International Review of Research<br />
in the Social Dimensions of Science and Technology, Impact Factor:<br />
0.929</p>
<p><a href="http://www.intellectbooks.co.uk/journals/view-Article,id=8347/">Technoetic Arts</a>, Intellect &#8211; A journal of speculative research</p>
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		<title>Desenvolvimento de sistemas</title>
		<link>http://prismatica.wordpress.com/2010/04/08/desenvolvimento-de-sistemas/</link>
		<comments>http://prismatica.wordpress.com/2010/04/08/desenvolvimento-de-sistemas/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:45:53 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design issues]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=210</guid>
		<description><![CDATA[Achei esta nota sobre sistemas no site de Konstantin Grcic. A nota define aspectos interessantes do desenvolvimento de sistemas, em relação as possibilidades, objetivas e subjetivas, por parte do usuário. Em parte,  o sucesso ou fracasso de um (produto) sistema depende das opções subjetivas que o sistema oferece.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=210&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://prismatica.files.wordpress.com/2010/04/notes-on-systems.jpg"><img class="aligncenter size-full wp-image-209" title="notes-on-systems" src="http://prismatica.files.wordpress.com/2010/04/notes-on-systems.jpg?w=347&#038;h=496" alt="" width="347" height="496" /></a>Achei esta nota sobre sistemas no site de <a href="http://www.konstantin-grcic.com/">Konstantin Grcic</a>. A nota define aspectos interessantes do desenvolvimento de sistemas, em relação as possibilidades, objetivas e subjetivas, por parte do usuário.</p>
<p>Em parte,  o sucesso ou fracasso de um (produto) sistema depende das opções subjetivas que o sistema oferece.</p>
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		<title>Branding e o poder da marca</title>
		<link>http://prismatica.wordpress.com/2010/03/08/branding-e-o-poder-da-marca/</link>
		<comments>http://prismatica.wordpress.com/2010/03/08/branding-e-o-poder-da-marca/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 21:05:03 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design issues]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=199</guid>
		<description><![CDATA[Quando perguntaram ao executivo inglês Jez Frampton, presidente mundial da  Interbrand,  sobre o que significa uma marca , ele utilizou a seguinte metáfora emprestada do livro das Afinidades Eletivas, de Goethe de 1809: A Marinha inglesa, na época a mais poderosa do mundo, costumava colocar um fio vermelho na urdidura de todas as cordas usadas [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=199&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Quando perguntaram ao executivo inglês Jez Frampton, presidente mundial da <a href="http://www.interbrand.com/index.aspx?langid=1000"> Interbrand</a>,  sobre o que significa uma marca , ele utilizou a seguinte metáfora emprestada do livro das <a href="http://www.travessa.com.br/AS_AFINIDADES_ELETIVAS/artigo/065b0400-0ff7-4b80-9799-e6d239a93ec7">Afinidades Eletivas</a>, de Goethe de 1809:</p>
<p>A Marinha inglesa, na época a mais poderosa do mundo,  costumava colocar um fio vermelho na urdidura de todas as cordas usadas  em seus navios com o objetivo de identificá-las como propriedade da  Coroa Britânica. O fio era impossível de ser removido da corda sem que  fosse necessário desmanchá-la completamente.</p>
<p>Para Frampton, a  marca é como o fio vermelho. Ela permeia todo o negócio, torna-se um  poderoso instrumento econômico capaz de gerar valor para a companhia e é  impossível de ser separada do todo.</p>
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		<title>O futuro do design está nas microfábricas</title>
		<link>http://prismatica.wordpress.com/2010/02/27/o-futuro-do-design-esta-nas-microfabricas/</link>
		<comments>http://prismatica.wordpress.com/2010/02/27/o-futuro-do-design-esta-nas-microfabricas/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 00:17:43 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design issues]]></category>
		<category><![CDATA[inovacao]]></category>
		<category><![CDATA[microfábricas]]></category>
		<category><![CDATA[prototipagem rápida]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=191</guid>
		<description><![CDATA[Na edição de 24 de fevereiro da Revista Exame, encontrei a tradução do artigo intitulado Atoms are the New Bits, do editor-chefe da Wired,  Chris Anderson. Nele, o autor nos apresenta uma interessante visão do que seria o design num futuro próximo. Na era da democratização da indústria, toda garagem pode ser uma microfábrica, e [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=191&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://prismatica.files.wordpress.com/2010/02/atomosebits.jpg"><img class="size-full wp-image-190 aligncenter" title="Desenhe um produto inovador, faça os protótipos em casa e contrate uma empresa chinesa para fabricá-lo." src="http://prismatica.files.wordpress.com/2010/02/atomosebits.jpg?w=450&#038;h=203" alt="" width="450" height="203" /></a></p>
<p style="text-align:left;">Na <a href="http://portalexame.abril.com.br/degustacao/secure/degustacao.do?COD_SITE=35&amp;COD_RECURSO=211;831&amp;URL_RETORNO=http://portalexame.abril.com.br/revista/exame/edicoes/0962/especiais/atomos-sao-novos-bits-533969.html">edição de 24 de fevereiro da Revista Exame</a>, encontrei a tradução do artigo intitulado <a href="http://www.wired.com/magazine/2010/01/ff_newrevolution/all/1">Atoms are the New Bits</a>, do editor-chefe da Wired,  <a href="http://pt.wikipedia.org/wiki/Chris_Anderson">Chris Anderson</a>. Nele, o autor nos apresenta uma interessante visão do que seria o design num futuro próximo. Na era da democratização da indústria, toda garagem pode ser uma microfábrica, e todo cidadão um microempreendedor.Veja, segundo o autor como construir seu sonho:</p>
<p><a href="http://prismatica.files.wordpress.com/2010/02/microfabricas1.jpg"><img class="aligncenter size-full wp-image-192" title="microfabricas1" src="http://prismatica.files.wordpress.com/2010/02/microfabricas1.jpg?w=450&#038;h=820" alt="" width="450" height="820" /></a></p>
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			<media:title type="html">Desenhe um produto inovador, faça os protótipos em casa e contrate uma empresa chinesa para fabricá-lo.</media:title>
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		<title>Construa sua propria casa com garrafas PET</title>
		<link>http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/</link>
		<comments>http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 18:58:15 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design sustentavel]]></category>
		<category><![CDATA[Design that matters]]></category>
		<category><![CDATA[garrafas pet]]></category>
		<category><![CDATA[moradia sustentavel]]></category>
		<category><![CDATA[reciclagem]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=143</guid>
		<description><![CDATA[O uso de garrafas PET (Politerefestalato de estireno tornou-se modelo de referência quando pensamos na reciclagem de produtos. Uma busca básica na internet nos apresenta todo tipo de engenhocas que vão desde bijuteria ate aquecedores solares. Entre tantas opções achei finalmente uma proposta mais condicente com as caraterísticas do material: uma casa de PET. O [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=143&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://prismatica.files.wordpress.com/2010/02/image0272.jpg"><img class="aligncenter size-full wp-image-181" title="casa construida com garrafas pet" src="http://prismatica.files.wordpress.com/2010/02/image0272.jpg?w=450&#038;h=337" alt="" width="450" height="337" /></a><a href="http://prismatica.files.wordpress.com/2010/02/image0271.jpg"><br />
</a>O uso de garrafas PET <a href="http://pt.wikipedia.org/wiki/PET_%28pl%C3%A1stico%29" target="_self">(Politerefestalato de estireno</a> tornou-se modelo de referência quando pensamos na reciclagem de produtos.</p>
<p>Uma busca básica na internet nos apresenta todo tipo de engenhocas que vão desde bijuteria ate <a href="http://josealcinoalano.vilabol.uol.com.br/manual.htm">aquecedores solares.</a> Entre tantas opções achei finalmente uma proposta mais condicente com as caraterísticas do material: uma casa de PET.</p>
<p>O conceito é simples. e o resultado final sensacional, mas não da para saber quem nem onde foi feito.</p>
<p style="text-align:center;">

<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image028/' title='image028'><img data-attachment-id='205' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image0286.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="image028" title="image028" /></a>
<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image009/' title='casa de pet'><img data-attachment-id='183' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image009.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="casa de pet" title="casa de pet" /></a>
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<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image004-2/' title='casa construida com garrafas PET'><img data-attachment-id='151' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image0041.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="casa construida com garrafas PET" title="casa construida com garrafas PET" /></a>
<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image042/' title='casa construida com garrafas PET'><img data-attachment-id='154' data-orig-size='500,377' data-liked='0'width="150" height="113" src="http://prismatica.files.wordpress.com/2010/02/image0421.jpg?w=150&#038;h=113" class="attachment-thumbnail" alt="casa construida com garrafas PET" title="casa construida com garrafas PET" /></a>
<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image005/' title='casa construida com garrafas PET'><img data-attachment-id='150' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image005.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="casa construida com garrafas PET" title="casa construida com garrafas PET" /></a>
<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image024/' title='casa construida com garrafas PET'><img data-attachment-id='147' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image024.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="casa construida com garrafas PET" title="casa construida com garrafas PET" /></a>
<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image027/' title='casa construida com garrafas pet'><img data-attachment-id='181' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image0272.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="casa construida com garrafas pet" title="casa construida com garrafas pet" /></a>
<a href='http://prismatica.wordpress.com/2010/02/21/construa-sua-propria-casa-com-garrafas-pet/image040/' title='casa construida com garrafas pet'><img data-attachment-id='184' data-orig-size='600,450' data-liked='0'width="150" height="112" src="http://prismatica.files.wordpress.com/2010/02/image040.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="casa construida com garrafas pet" title="casa construida com garrafas pet" /></a>

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			<media:title type="html">casa construida com garrafas pet</media:title>
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			<media:title type="html">casa de pet</media:title>
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		<title>Direito autoral X Direito ao acesso da informação</title>
		<link>http://prismatica.wordpress.com/2009/05/16/manzini-papanek-e-kazazian-vao-parar-na-delegacia/</link>
		<comments>http://prismatica.wordpress.com/2009/05/16/manzini-papanek-e-kazazian-vao-parar-na-delegacia/#comments</comments>
		<pubDate>Sat, 16 May 2009 13:40:00 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design issues]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=139</guid>
		<description><![CDATA[Na quarta feira passada, a Polícia Civil interditou vários estabelecimentos reprográficos na UFPE, onde foram apreendidas todas as pastas dos professores, e como conseqüência algumas copias de livros clássicos do design como Manzini, Papanek e Kazazian foram parar na delegacia. O episodio tem sido motivo de debate sobre a violação dos direitos autorais X direitos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=139&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Na quarta feira passada, a Polícia Civil interditou vários estabelecimentos reprográficos na UFPE, onde foram apreendidas todas as pastas dos professores, e como conseqüência algumas copias de livros clássicos do design como Manzini, Papanek e Kazazian foram parar na delegacia.</p>
<p>O episodio tem sido motivo de debate sobre a violação dos <a href="http://www.cultura.gov.br/site/2008/11/14/xerox-de-livros-e-crime/">direitos autorais X direitos ao acesso da informação,</a> e conforme foi  comentado por nossos amigos do <a href="http://acertodecontas.blog.br/cultura/policia-civil-interdita-copiadoras-da-ufpe/">Acerto de Contas</a>, levanta ainda uma outra polêmica sobre a demanda nas bibliotecas das universidades federais:</p>
<blockquote><p>a prática da cópia de mais de 10% de uma obra é ilegal, constituindo pirataria. Porém, além das polêmicas que envolvem os debates sobre o livre acesso à informação, existe ainda o fato de que as bibliotecas dos Centros são insuficientes para atender à demanda dos alunos que, por sua vez, não possuem condições financeiras para comprar os livros.</p></blockquote>
<p>No caso dos livros de design, sabemos que além de costosos, muitos dos autores classicos como <a href="http://www.amazon.co.uk/Design-Real-World-Ecology-Social/dp/0500273588">Papanek</a>, <a href="http://www.amazon.co.uk/Notes-Synthesis-Form-Harvard-Paperbacks/dp/0674627512/ref=sr_1_5?ie=UTF8&amp;s=books&amp;qid=1242479869&amp;sr=1-5">Alexander</a>, <a href="http://www.edusp.com.br/detlivro.asp?ID=738859">Manzini</a> ou <a href="http://www.amazon.co.uk/del-Objeto-Interfase-GUI-Bonsiepe/dp/9879637062/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1242479951&amp;sr=1-2">Bonsiepe</a>, simplesmente encontram-se esgotados. Autores mais recentes, como <a href="http://www.rosenfeldmedia.com/books/sustainable-design/">Shedrof</a>, ou <a href="http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&amp;tid=10603">Sterling</a>, têm livros que, para chegar a uma biblioteca pública federal deverão passar por um longo e tortuoso caminho burocrático.</p>
<p>Sem duvidas, com a ajuda das novas tecnologias e da internet, novos comportamentos e formas de distribuição do conhecimento começam a emergir; e uma <a href="http://www.apple.com/hotnews/thoughtsonmusic/">discussão ainda mais polêmica</a> sobre os direitos de autor começa a ser configuada.</p>
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		<title>Crise no mundo: o nosso almoço tá garantido</title>
		<link>http://prismatica.wordpress.com/2008/12/07/crise-no-mundo/</link>
		<comments>http://prismatica.wordpress.com/2008/12/07/crise-no-mundo/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 23:40:05 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[541880]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=128</guid>
		<description><![CDATA[&#8220;Vou fazer um slideshow para você. Está preparado? É comum, você já viu essas imagens antes. Quem sabe até já se acostumou com elas. Começa com aquelas crianças famintas da África. Aquelas com os ossos visíveis por baixo da pele. Aquelas com moscas nos olhos. Os slides se sucedem. Êxodos de populações inteiras. Gente faminta. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=128&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="font-family:Verdana;font-size:11px;"> </span><span style="font-family:Verdana;font-size:11px;"> &#8220;Vou fazer um slideshow para você.<br />
Está preparado?</span></p>
<p>É comum, você já viu essas imagens antes.<br />
Quem sabe até já se acostumou com elas.<br />
Começa com aquelas crianças famintas da África.<br />
Aquelas com os ossos visíveis por baixo da pele.<br />
Aquelas com moscas nos olhos.</p>
<p>Os slides se sucedem.</p>
<p>Êxodos de populações inteiras.<br />
Gente faminta.<br />
Gente pobre.<br />
Gente sem futuro.</p>
<p>Durante décadas, vimos essas imagens.</p>
<p>No Discovery Channel, na National Geographic, nos concursos de foto.<br />
Algumas viraram até objetos de arte, em livros de fotógrafos renomados.<br />
São imagens de miséria que comovem.<br />
São imagens que criam plataformas de governo.<br />
Criam ONGs.<br />
Criam entidades.<br />
Criam movimentos sociais.</p>
<p>A miséria pelo mundo, seja em Uganda ou no Ceará, na Índia ou em Bogotá<br />
sensibiliza.<br />
Ano após ano, discutiu-se o que fazer.<br />
Anos de pressão para sensibilizar uma infinidade de líderes que se<br />
sucederam nas nações mais poderosas do planeta.</p>
<p>Dizem que 40 bilhões de dólares seriam necessários para resolver o<br />
problema da fome no mundo.</p>
<p>Resolver?<br />
Extinguir.</p>
<p>Não haveria mais nenhum menininho terrivelmente magro e sem futuro, em<br />
nenhum canto do planeta.<br />
Não sei como calcularam este número.<br />
Mas digamos que esteja subestimado.<br />
Digamos que seja o dobro.<br />
Ou o triplo.<br />
Com 120 bilhões o mundo seria um lugar mais justo.</p>
<p>Não houve passeata, discurso político ou filosófico ou foto que<br />
sensibilizasse.<br />
Não houve documentário, ONG, lobby ou pressão que resolvesse.</p>
<p>Mas em uma semana, os mesmos líderes, as mesmas potências, tiraram da<br />
cartola 2.2 trilhões de dólares (700 bi nos EUA, 1.5 tri na Europa) para<br />
salvar da fome quem já estava de barriga cheia. Bancos e investidores.</p>
<p>Como uma pessoa comentou, é uma pena que esse texto só esteja em blogs e<br />
não na mídia de massa, essa mesma que sabe muito bem dar tapa e afagar.</p>
<p>Se quiser, repasse, se não, o que importa?</p>
<p>O nosso almoço tá garantido mesmo&#8230;</p>
<p><em>O texto foi escrito por <strong>Mentor Muniz Neto</strong>, atual vice-presidente executivo e sócio-diretor da <a href="http://bullet.updateordie.com/"><strong>Bullet</strong> &#8211; Agência de Publicidade.</a></em></p>
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		<title>Todos somos designers!</title>
		<link>http://prismatica.wordpress.com/2008/11/07/todos-somos-designers/</link>
		<comments>http://prismatica.wordpress.com/2008/11/07/todos-somos-designers/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 12:08:18 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[Ideias Brilhantes]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=124</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=124&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_125" class="wp-caption aligncenter" style="width: 460px"><a rel="attachment wp-att-125" href="http://prismatica.wordpress.com/2008/11/07/todos-somos-designers/5-design/"><img class="size-full wp-image-125" title="5-design" src="http://prismatica.files.wordpress.com/2008/11/5-design.gif?w=450&#038;h=568" alt="eu sou designer" width="450" height="568" /></a><p class="wp-caption-text">eu sou designer</p></div>
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		<title>O design do Futuro</title>
		<link>http://prismatica.wordpress.com/2008/05/12/o-design-do-futuro/</link>
		<comments>http://prismatica.wordpress.com/2008/05/12/o-design-do-futuro/#comments</comments>
		<pubDate>Mon, 12 May 2008 00:15:54 +0000</pubDate>
		<dc:creator>Leonardo Castillo</dc:creator>
				<category><![CDATA[design issues]]></category>
		<category><![CDATA[continuum]]></category>
		<category><![CDATA[design de experiencia]]></category>
		<category><![CDATA[design do futuro]]></category>
		<category><![CDATA[design e sustentabilidade]]></category>
		<category><![CDATA[rafael cardoso]]></category>

		<guid isPermaLink="false">http://prismatica.wordpress.com/?p=114</guid>
		<description><![CDATA[Em uma recente entrevista publicada na revista Continuum , o historiador Rafael Cardoso Denis fala sobre o design do futuro. Explica que  &#8220;o design tende a se afastar da materialidade e caminhar em direção à experiência, ao uso e à emoção. Cada vez mais os objetos de design serão imateriais.&#8221; Sem querer querendo, o autor [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prismatica.wordpress.com&amp;blog=603145&amp;post=114&amp;subd=prismatica&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Em uma recente entrevista publicada na revista <a href="http://itaucultural.org.br/index.cfm?cd_pagina=2720&amp;cd_materia=450">Continuum</a> , o historiador Rafael Cardoso Denis fala sobre o design do futuro. Explica que  &#8220;o design tende a se afastar da materialidade e caminhar em direção à experiência, ao uso e à emoção. Cada vez mais os objetos de design serão imateriais.&#8221;</p>
<p>Sem querer querendo, o autor cita duas questões que futuramente serão tema de discussão em design  a sustentabilidade e a experiencia do usuário, mais não como duas temáticas distintas, mas sim como a convergência do que será o design do futuro . Ou seja, o design de sistemas de produtos e serviços sustentáveis.</p>
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